Spotlight on small business: Local resident introduces Initial Outfitters to Nevada

WINNEMUCCA — When local resident Shari Hansen was first invited to a friend’s online party for Initial Outfitters, she was hesitant.  A self-described tomboy, at that time she didn’t wear a lot of jewelry.

However, she kept an open mind and attended the party. It wasn’t long before she was hooked and interested in bringing Initial Outfitters to northern Nevada.  Now an independent consultant for the company, Hansen is promoting Initial Outfitters as the place to pick up the perfect gift or to treat yourself.

She said the catalogue offers a wide range of jewelry in many different price ranges – from $8 – $1,000 depending on your taste. The jewelry is offered for everyone from little girls to women. The jewelry is also versatile so that a plain t-shirt can be dressed up or makes that little black dress just stand out.

The catalogue also offers vinyl lettering for cars, thermal totes, baby bloomers, umbrellas, spa wraps, book covers – and all of it can be personalized or not.

Those interested may host a party at their home, with special discounts for the hostess, but there are also basket party options and online options so friends from everywhere can participate.

The important thing for Hansen is that everyone has a good experience, and that’s important to Initial Outfitters, as well.
She explained the company is consumer oriented, and as a Christian-based organization integrity is integral to the business plan.

Hansen described her relationship with company personnel as positive and wonderful – especially with co-owners Jim and Alicia Storbeck.  She said the two are warm and accessible.

The company entered into an understanding with Charlie’s Lunch, a nonprofit company that raises money to help feed poor children in third-world countries.  As part of the agreement, 100 percent of the sales of thermal totes goes to the program.

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