Spotlight on small business: Local resident introduces Initial Outfitters to Nevada

WINNEMUCCA — When local resident Shari Hansen was first invited to a friend’s online party for Initial Outfitters, she was hesitant.  A self-described tomboy, at that time she didn’t wear a lot of jewelry.

However, she kept an open mind and attended the party. It wasn’t long before she was hooked and interested in bringing Initial Outfitters to northern Nevada.  Now an independent consultant for the company, Hansen is promoting Initial Outfitters as the place to pick up the perfect gift or to treat yourself.

She said the catalogue offers a wide range of jewelry in many different price ranges – from $8 – $1,000 depending on your taste. The jewelry is offered for everyone from little girls to women. The jewelry is also versatile so that a plain t-shirt can be dressed up or makes that little black dress just stand out.

The catalogue also offers vinyl lettering for cars, thermal totes, baby bloomers, umbrellas, spa wraps, book covers – and all of it can be personalized or not.

Those interested may host a party at their home, with special discounts for the hostess, but there are also basket party options and online options so friends from everywhere can participate.

The important thing for Hansen is that everyone has a good experience, and that’s important to Initial Outfitters, as well.
She explained the company is consumer oriented, and as a Christian-based organization integrity is integral to the business plan.

Hansen described her relationship with company personnel as positive and wonderful – especially with co-owners Jim and Alicia Storbeck.  She said the two are warm and accessible.

The company entered into an understanding with Charlie’s Lunch, a nonprofit company that raises money to help feed poor children in third-world countries.  As part of the agreement, 100 percent of the sales of thermal totes goes to the program.

‘Superior Auction’ returns for 18th straight year

WINNEMUCCA, Nev.—The largest livestock auction in the United States has set up shop this week in Winnemucca as part of “Video Royale XVIII.”

The televised auction, which will be broadcast via satellite from the Winnemucca Convention Center starting Monday, August 2, through Friday, August 6, will bring together cattle sellers with buyers who will bid on cattle previously filmed on video.

The auction is hosted by the Fort Worth-based Superior Livestock company. Jim Davis, one of 300 Superior field representatives across the country, said Video Royale XVIII will see several thousand head of cattle change hands over the course of the five-day event.

The auction is expected to draw hundreds of people to Winnemucca with thousands of others watching via satellite. If the past 17 years are any indication of who will participate, there will be a good mix of ranchers from across the nation as well as a few foreign countries.

For those who do travel to Winnemucca for the sale, a host of special events are on the agenda, including a golf tournament at Winnemucca’s own municipal golf course and an invitation-only steak cookout with top-name entertainment.

Superior Livestock Auction introduced satellite video marketing to the nation’s cattle industry in 1987. Since that time, Superior has grown to become the largest livestock auction in the United States, selling 1.5 head of cattle annually.

Dotty’s not just another casino says chief operating officer

WINNEMUCCA — Some locals reacted with a yawn to the news a casino was being built at the corner of Potato Rd and Construction Way. Another casino?

But Chief Operating Officer Mike Eide wants you to know Dotty’s is not like all the others. Missing are the televisions, sports betting, gaming tables, and loud music.

Instead, Dotty’s is well-lit, quiet, and homey. The slant-top machines will be spaced so customers can sit comfortably. The inside will have lots of windows, and the outside will be nicely landscaped. There will be no bar, but there will be tables for clients who would like to have a drink or order something to eat.

The décor will be decidedly kitschy. Eide said, “It’s designed to look like your grandmother’s kitchen.”

Dotty’s are built to appeal to an older clientele and Eide said the number one beverage served is water, the number two is coffee, the third is Baileys – perhaps to go with the coffee. Eide said less than 10 percent of the company’s revenue comes from alcohol sales.

There are about 70 Dotty’s throughout Nevada with the two closest being in Elko. There are six Dotty’s near Wal-Mart superstores, the only casinos allowed so close to the retail giant, Eide said, which is known to be protective of its family-friendly image.

Eide said the project is still months away. Although they have applied for the gaming license, that process will take about six months.

Eide commented, “We’re excited about coming to Winnemucca. We think we can be a good corporate citizen to the town and look forward to doing business there.”

He added, “The people we’ve worked with have been very, very friendly.”

Michael Clay construction has been contracted to build the structure, and Eide said local vendors will be used during the construction process.

Dotty’s not just another casino says chief operating officer

WINNEMUCCA — Some locals reacted with a yawn to the news a casino was being built at the corner of Potato Rd and Construction Way. Another casino?

But Chief Operating Officer Mike Eide wants you to know Dotty’s is not like all the others. Missing are the televisions, sports betting, gaming tables, and loud music.

Instead, Dotty’s is well-lit, quiet, and homey. The slant-top machines will be spaced so customers can sit comfortably. The inside will have lots of windows, and the outside will be nicely landscaped. There will be no bar, but there will be tables for clients who would like to have a drink or order something to eat.

The décor will be decidedly kitschy. Eide said, “It’s designed to look like your grandmother’s kitchen.”

Dotty’s are built to appeal to an older clientele and Eide said the number one beverage served is water, the number two is coffee, the third is Baileys – perhaps to go with the coffee. Eide said less than 10 percent of the company’s revenue comes from alcohol sales.

There are about 70 Dotty’s throughout Nevada with the two closest being in Elko. There are six Dotty’s near Wal-Mart superstores, the only casinos allowed so close to the retail giant, Eide said, which is known to be protective of its family-friendly image.

Eide said the project is still months away. Although they have applied for the gaming license, that process will take about six months.

Eide commented, “We’re excited about coming to Winnemucca. We think we can be a good corporate citizen to the town and look forward to doing business there.”

He added, “The people we’ve worked with have been very, very friendly.”

Michael Clay construction has been contracted to build the structure, and Eide said local vendors will be used during the construction process.